As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Asda has scrapped best-before labels on a large number of its fruit and vegetable products to reduce wastage and help people save money on their groceries. Between the cost of living crisis and climate catastrophe, people are looking at brands to offer a meaningful helping hand.

In the Netherlands, Lidl and Too Good to Go have partnered to offer people vacuum sealing equipment for their food to help maintain freshness and prevent unnecessary waste at home. People are increasingly looking to brands to provide easy and realistic ways for them to help reduce their food waste.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.