Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The soccer mom cliché couldn’t feel more dated. These days, American moms are more likely to be breadwinners than pitchside cheerleaders. But a new era for moms doesn’t mean businesses have adapted, so they’re making new realities instead. How are moms taking control – and are brands keeping up?

Flexible and part-time childcare is the new normal for many parents in the US. With costs heavily impacted by the rising cost of living, people are looking to move away from nine-to-five childcare arrangements and are instead relying on the perks of working from home and nearby family.

A health tech start-up is aiming to reinvent at-home social care for Older Adults with its all-in-one integrated platform for carers. At a time when professionals are overstretched and under-resourced, such innovations are ways of reducing the admin burden, enabling a greater focus on care.

Keeping track of kids, errands, and to-do lists is no easy task, so parents are turning to tech for a helping hand. With people increasingly approaching managing their household as they do workplace tasks, how are they leveraging productivity and organizational tools to streamline the everyday?