In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

While the return to IRL healthcare is highlighting the value of the human element, many people are keen to retain the benefits of digital wellness tools. After tracking this behaviour in our Health and Fitness Sector Snapshot, Canvas8 spoke to eight Britons about what they value in health tech.

Healthtech company Eldera provides purpose and meaning to Gen Alphas, Older Adults, and everyone inbetween through its virtual activities. How can brands utilize intergenerational interaction to teach new skills, encourage deep connections, and provide a boost in mental wellbeing?

The pandemic is known to have increased loneliness, especially among Older Adults. With people living longer, Gen Xers and Boomers often find themselves looking after both older and younger relatives. Hoping to combat isolation among older family members, they're prioritizing in-home care.

Starved of human touch, face-to-face medical care, and enough social interaction to maintain mental health wellness, the pandemic has highlighted real issues in the healthcare system. Now focused on a solution, the ability to channel the human experience via tech innovation may well be the answer.