We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Advancements in medical and digital technology are allowing food retailers to offer personalized health programs in-store. The guidance they provide may foster a perception of grocers as purveyors of a nutritious lifestyle, helping them build trust and loyalty among customers.

Fiction Foods' vegan cell-cultivated eggs promise better nutrition than conventional chicken eggs, as well as minimal climate impact. Next-generation ethically minded animal products are spotlighting their potential for greater dietary optimization and even cognitive benefits.

How are people embracing indulgence and getting messy with their food? What do consumers want from food brands to help with rising costs? Why is the appetite for plant-based products fluctuating? And how are drinks brands enticing people to engage with novel booze experiences?

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?