As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

A survey has found that Australians are willing to take a pay cut in order to work somewhere that aligns with their personal values. As workplace priorities shift, there is an opportunity for companies to provide working experiences that foreground emerging employee values.

WeAre8 is expanding to Australia with the promise of fostering closer connections between consumers and brands while 'doing good' for the world. As people grow tired of popularity-driven social media, they may be open to having a more transparently transactional relationship with brands.

As Indigenous communities push for greater inclusivity and representation Down Under, fashion is becoming an important space in which to establish new narratives rooted in heritage. How can brands help boost the cultural visibility of First Nations Australians without engaging in mere symbolism?

The May 2022 Australian federal election saw Gen Zers turn out in droves as they sought political change and a more secure future. With social media proving a powerful tool for education among digital natives, how can it be utilised to drive better political engagement?