Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Slow beauty rituals were on the rise among Australian consumers well before COVID-19 amped up everyday stress and anxiety. But why exactly are treatments such as skin icing and Buteyko breathing so appealing? And how can brands position their products around such practices?

Converse is encouraging conversations around culture with a wall mural in Melbourne that depicts Indigenous identity. As people increasingly connect with brands over shared values, campaigns that support a meaningful cause are becoming all the more essential in engaging with consumers.

The fashion industry is often under fire for appropriating cultures and lacking diversity, and people want brands to do better to reflect culture and society. Australian Fashion Week 2021 sought to change that, with a series of events and shows dedicated to the work of First Nations designers.

Made by indigenous filmmakers and actors, TV seriesReservation Dogsis a show about four Native American teenagers in Oklahoma. The series portrays life on the reservation as both comedy and fantasy, breaking the usual negative and tragic stereotypes of indigenous communities.