The cost of living crisis is putting more pressure on Britons' budgets ahead of the festive season. Very’s October Christmas spot reflects the behaviour of many people who are getting their shopping done early to manage expenses, but it also keeps a focus on the period's merry moments.

Families across Britain are planning to cut back on spending for the 2022 festive season due to the cost of living crisis. As they face the prospect of a bleaker-than-usual holiday period, brands can earn favour by showing empathy instead of focusing solely on commercialisation.

As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?

With the pandemic adding stress to an already chaotic time of year, Gousto wants to make it easier than ever for people to put their feet up and relax on Christmas Day. The brand is offering a selection of home-delivered meals that can be cooked in an hour and cater for everyone around the table.