The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Social and political tensions have left many Americans feeling insecure and unsure about expressing their opinions. YouTube seriesMiddle Groundis confronting this pervasive discomfort by bringing people with opposing views together for open conversations around divisive issues.

Ritz has launched 'Our Holidays', a multi-channel campaign aimed at celebrating holidays and cuisines from different cultures across the US. It aims to appeal to those Americans who say they trust a brand more if they see themselves reflected in communications, products, and services.

For the 2022 Diwali festive period, HP moved beyond simple ad creation and opened many of its stores across India to artisans and their work. Aiming to do something meaningful that accurately reflects values and beliefs, the campaign focused on creating a sense of community and connection.

From some angles, the Democratic party is as strong as it has ever been. From others, it’s on the brink of collapse. Its fate lies in the hands of three groups of American voters who will decide the future of the political party and democracy for generations to come – if they show up, that is.