Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The United States is set to be more diverse than ever and will soon be a majority-minority country. As a result, brands have the chance to reevaluate their offering and ensure that what they provide speaks to the needs of and feels engaging to growing diverse communities.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

As the call for more engaging forms of D&I content mounts, Ad Council’s 'What is Love' ad brings diverse perspectives on love via the humble home assistant. The campaign is an example of how tapping into the power of popular technologies can help extend and entrench new narratives.

Behind wistful fairytales of traditional Christmasses, surprisingly serious messages of conservatism and anxiety are hiding in this year’s festive ad campaigns. Canvas8 spoke to expert semiotician Soma Ghosh to find out why this year the frivolity and magic isn’t quite so convincing.