Signal18 Nov 2022
Co-op x Crowdfunder blends donations with daily habits

Co-op and Crowdfunder have teamed up to boost funding for local charity organisations by matching donations to own-brand product sales. Despite people wanting to give to charity, financial worries and resistance to behavioural change are ever-present as barriers, something the scheme tackles head-on.

Co-op x Crowdfunder blends donations with daily habits