As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Italian brand Amarey is developing skincare products from upcycled coffee cherries. While conversations around eco-friendly cosmetics have been dominated by recyclable and refillable packaging, the brand is pushing for a more top-to-bottom approach to sustainability in beauty.

Experiment is filling the eco-conscious skincare gap with innovative products like its Avant Guard mask – aligning with Gen Z’s conscious consumption ideals. As younger cohorts shop with their values and demand planet-positive products, how can beauty brands adapt and push for positive change?

Packaging and paper company Mondi has partnered with Essity to create environmentally-friendly packaging for the latter company's feminine care products. The move taps into a desire to limit the amount of packaging waste accumulated through day-to-day purchases across categories.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.