In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Reddit’s candid message boards have been attracting users since its launch in 2005. As the company eyes an IPO and potential new advertising partnership, how can businesses engage with users and better understand the community culture that has enabled the platform to thrive?

Contra is an online community that aims to improve the way freelancers find work and build professional connections and relationships. There are more freelance workers in the US than ever before – as the gig economy evolves, they’re looking for platforms that provide control and security.

Inspired by popular community-run shopping groups on WhatsApp, Brazilian start-up Trela is formalising the process with instant-buying options that stay true to the marketplace format that people enjoy. The brand hopes to make purchasing seamless while creating more certainty amid food insecurity.

Social media platform Geneva has become popular among Gen Zers who wish to connect privately and directly with other users who share similar interests. As people reject performative social feeds in favor of authentic online interactions, how are community-oriented apps keeping users engaged?