The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Global crises like pandemics have monumental effects on humanity. COVID-19 has ignited interest among young people in helping to bring about solutions to global problems. As a result, many are opting for careers in the science field as they aspire to make a greater difference in the world.

Successful vaccine rollouts may signal a return to offices in 2021, but given the pandemic’s drastic impact on people’s values and attitudes, what will they expect from employers going forwards? Canvas8 spoke to Dr. Naeema Pasha of the Henley Business School about the future of work.

The pandemic has reshaped the way people think about work. They’re moving away from jobs that don’t allow them time for themselves, their family, and hobbies, and instead to ones they’re passionate about. Canvas8 spoke to eight Americans about how the pandemic has changed their career values.

From lunchtime yoga to nap pods, in recent years corporates have leveraged a range of so-called ‘perks’ to attract young professionals. However, with the shift to remote working, these office-based perks have become redundant, and people are reassessing what they expect from their employers.