Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

LinkedIn has introduced ‘Diversity Nudges’ that alert recruiters when their candidates are not diverse enough and suggest ways to remedy this. With equality expected by consumers and employees, there’s an opportunity for brands to help challenge archaic inequitable business processes.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

Despite the majority of jobseekers being more attracted to companies that make a commitment to diversity and inclusion, many employers are lagging behind. Hive Diversity, a diversity-focused virtual recruitment platform, connects graduates with firms that are prioritizing inclusion.

The company Awaken aims to create a compassionate space for uncomfortable workplace conversations. Running thought-provoking workshops around inclusion and social justice, its principles are built on long-term commitment to DEI, rather than knee-jerk reaction initiatives.