Signal14 Nov 2022
Thaw-and-eat foods offer Gen Zers optimal convenience

Grab-and-go meals are taking on a new lease of life as food brands search for ever-easier meal options. As younger consumers prioritise convenient options out of a desire for fuss-free eating, brands are hurrying to bring new categories, like 'heat-free' sandwiches, to the market.

Thaw-and-eat foods offer Gen Zers optimal convenience