Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Coca-Cola’s sponsorship of COP27 has been met with scorn by environmental groups, who have been quick to decry the move as blatant greenwashing. People are increasingly savvy to CSR initiatives, particularly when it comes to climate issues, and want companies to do more than pay lip service.

With the cost of living surging in the UK, food security is becoming a bigger problem. For those on the cusp of food poverty but disqualified from food banks, social supermarkets plug a gap, letting Britons purchase surplus food at heavily discounted prices or by paying what they can.

In response to the rising cost of living, Deliveroo has partnered with foodbank charity The Trussell Trust to create an initiative that aids Britons facing food insecurity. With people across the country looking for ways to mitigate rising prices, how can brands best show their support?

Rising prices have led many Britons to make compromises while shopping. As they seek the best deals, brand loyalty and values-led purchasing are on the decline – a behaviour we investigated in our Sector Snapshot of Shopping. Canvas8 spoke to eight people about their cost-saving measures.