The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Dentsu UK and 55/Redefined have partnered to roll out an initiative that seeks to tackle ageism and boost the representation of people over 50 working in advertising. The effort shows the value of recognising workplace inequalities internally, which can then raise employee morale across the board.

McDonald's has launched a campaign with images and language tailored to older adults to encourage them to apply for job vacancies. With the 'great unretirement' and labour shortages unfolding, better representation in recruitment campaigns may help attract those looking to keep busy in later life.

For people who are approaching retirement age with plans to dip into their pension pots, travel, and enjoy their lives, the cost of living crisis is a huge cause for concern. So how are people aged 50 and above thinking about retirement amid rising inflation and a concerning economic outlook?

Often pushed into retirement or redundancy by ageist attitudes and business practices, older workers want to stay in the workforce but may struggle to. Career service Rest Less hopes to make a difference by connecting companies with the over-50s workforce, who bring experience and expertise.