Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Most people don't 'search' the internet for something, they 'Google' it, and it is easy to forget the origins of that verb. But a new generation of internet users is turning to more visually-engaging, user-generated content on TikTok and Instagram to find the answers to their online queries.

A study has shown that a significant proportion of young people turn to TikTok for medical advice, leaving them open to misinformation and sensationalist tips that spread without fact-checking. As Gen Z loses trust in mainstream institutions, they’re turning to influencers for guidance.

Google has announced a new Search feature that helps people to find medical care providers in their area and book appointments with ease. As Americans look for ways to navigate the often complex healthcare system, how can technology improve access and expedite quality treatment?

Starved of human touch, face-to-face medical care, and enough social interaction to maintain mental health wellness, the pandemic has highlighted real issues in the healthcare system. Now focused on a solution, the ability to channel the human experience via tech innovation may well be the answer.