In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Countering the stereotype of Hispanic cuisine being meat-heavy, a host of chefs and influencers are championing plant-based Latin American food. How do these dishes tap into contemporary values and tastes? And how can brands help diversify the vegan landscape and make it more accessible?

Mexican flavors have captured the hearts – and stomachs – of many Americans. But with a rapidly diversifying Hispanic population, people are searching for new, authentic takes on Latin American cuisine. How are supermarkets driving discovery, and how can brands keep developing this interest?

Comms intended to be inclusive can sometimes be exclusionary, like the term Latinx, which was designed to be gender-inclusive. With most Latin Americans unfamiliar with the term, and some even finding it offensive, this attitude is a reminder to brands not to paint everyone with the same brush.

Mexico’s exhibition at the Venice Biennale features artists who explicitly challenge Mexican cultural uniformity in their work. Backed by the Mexican government, they encapsulate a nation that’s grappling with its history and present, fracturing a market that outsiders may think of as a bloc.