Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

WhatsApp has launched a feature in India that allows people to do their grocery shopping directly in the app. As consumers continue to place importance on speed, efficiency, and seamless experiences, the need-it-know mentality is forcing brands to expand and enhance their platforms and offerings.

Inspired by popular community-run shopping groups on WhatsApp, Brazilian start-up Trela is formalising the process with instant-buying options that stay true to the marketplace format that people enjoy. The brand hopes to make purchasing seamless while creating more certainty amid food insecurity.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

With the cost of living soaring, millions of Britons have been forced into food poverty. In response, the Community Shop Group is providing access to discounted products for those who need them, as well as community hubs and kitchens – redefining social responsibility through grassroots initiatives.