Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

While it's clear that people are eager to travel post-pandemic, there's an increasing expectation for safety, comfort, and convenience. Appealing to those looking for just that, Aero offers on-demand private flights to some of the most-popular destinations in the US and Europe.

Uber and The Body Shop are expanding their partnership to offer same-day delivery of over 2,000 beauty products across 75 locations in the US. High expectations around instant delivery are increasingly becoming the norm, and even sectors like beauty are being pressured to speed it up.

MAYD has taken the rapid grocery delivery model and applied it to pharmacies, offering 30-minute delivery of medication and other pharmacy products across 17 German cities. With many consumers prioritising convenience, will the merging of q-commerce and pharmaceuticals prove popular?

The last mile of delivery presents a formidable economic and environmental challenge for retailers, one that intensified as COVID-19 increased online orders. Canvas8 spoke to marketing professor Katrijn Gielens about the solutions that can work best for both businesses and consumers.