In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

China's young and wealthy are putting off marriage and kids in favour of adopting pets – lavishing them with the love and attention traditionally reserved for children. As definitions of family shift, there's an opportunity for brands to acknowledge young people's changing life priorities.

As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

Americans are spending more on their four-legged friends than ever before, with expensive dog food, high-design spaces, and ‘barkitecture’ becoming more popular. As many new homeowners take their pets into account when purchasing property, how is pet ownership affecting our homes and living spaces?

An experiential mega-store has opened in Shanghai, featuring a built-in pet hotel, offering their owners a sitter while they shop. With pet parenting becoming more and more popular, people are embracing brands that incorporate animal-orientated services into their regular offering.