As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

As grocery prices continue to rise in the UK, shoppers are turning to misshapen fruits and vegetables, as well as off-brand alternatives, in order to save money. Price-conscious shoppers are willing to get creative in order to save on staples, looking for brands to highlight potential savings.

Ubamarket has launched its Scan, Pay, Go app at two Budgens stores in London, providing customers with a checkout-free retail experience. In addition to boosting convenience at these locations, the app's exclusive in-store offers may help increase loyalty amid the cost of living crisis.

After the launch of its Swift convenience stores in 2021, Iceland is expanding the chain with four locations in London. With the pandemic and cost of living crisis impacting people’s shopping behaviours, supermarkets are switching up their formats to meet demands for convenience and affordability.

Rising prices have led many Britons to make compromises while shopping. As they seek the best deals, brand loyalty and values-led purchasing are on the decline – a behaviour we investigated in our Sector Snapshot of Shopping. Canvas8 spoke to eight people about their cost-saving measures.