Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

Chinese fast-fashion giant Shein has announced the launch of a resale platform, allowing US shoppers to buy and sell used Shein merchandise through its app. Shein is looking to capitalize on the growth of the resale market and improve its reputation as a polluter as people tire of fast fashion.

The phrase 'garbage trends' has emerged as a tongue-in-cheek way of describing common, fleetingly viral fads, particularly those arising from TikTok. From fashion styles to memes, internet phenomena are coming and going so quickly that companies trying to engage with them must be particularly savvy.

As the tide continues to turn against fast fashion, re-sale platform Vestiaire is banning fast fashion brands from its site. Unwilling to participate even in a resale capacity, the move signals how the sentiment against fast fashion is deepening – with any platforming perceived as a faux pas.