We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Australian gin brand Four Pillars has launched a new alcohol-free range of its famous gins just in time for Dry July. With a growing appetite for cocktails in Australia, the move taps people's desires for healthier lifestyles while offering high-quality options for hangover-free drinks.

A survey has found that almost half of Australian adults regularly or occasionally consume no- and low-alcohol beverages and expect their consumption to increase. It highlights how no-and-low is no longer a fringe category, presenting opportunities around new and existing drinking occasions.

From the way they buy their alcohol to the quantities in which they consume it, Australians’ drinking preferences are evolving. As COVID-19 re-shapes the behavioural landscape both temporarily and in the longer term, how can Aussies’ desires be better fulfilled in the moment and beyond?

What do people want from low- and no-ABV drink choices? Why are people getting curious about discovering untold food histories? How are meal times changing to meet new priorities in our busy lives? What’s driving the desire for humour in how we think about food and drink?