The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Right-wing digital media networks are expanding and collaborating to gain dominance in the ideological space of conservative viewers. While some organizations are looking to capture this significant market, others are pushing back amid fear of strengthening partisan echo chambers.

Voguing is subtly but powerfully taking off across cities throughout China. As LGBT activism is challenged and shut down, the voguing scene – queer-friendly but stopping short of being explicitly political – is acting as a safe space for queer self-expression.

As the beauty industry grows to encompass values of wellness, uniqueness, and acceptance, it’s vital that it leads the way in inclusivity and action. So how can brands focus on product development and design that appeals to people with disabilities, ensuring across-the-board representation?

The UK has one of the most expensive housing markets in the world, leaving Generation Rent feeling hopeless about their home-owning prospects. But through social media-savvy content and resources that encourage property discovery, Boomin is hoping to reignite dreams of ownership for Gen Yers.