The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

As loneliness among Chinese older adults soars, a dating show is tackling stigma. In matching older singles, and foregrounding intimacy and romance,Blind Date and Fall in Loveis catering to desires for age-diverse representation on screen, spotlighting opportunities for other media to do the same.

Dementia, Alzheimer’s, and other neurocognitive conditions are outpacing the US healthcare system, meaning the bulk of care for Older Adults often falls to unpaid relatives. Healthtech start-up Rippl is shaking up the system by providing accessible, round-the-clock care for seniors.

As new communities flourish around shared experiences of previous taboo topics, culture is moving fast to destigmatize narratives around menopause. As women look to brands to offer more supportive and playful solutions, what can businesses do to avoid ‘menowashing’ narratives?

UK-based charity Re-engage has set up the Rainbow Call Companions initiative to offer older LGBTQ people social support and companionship. It comes as social media influencers and progressive TV shows challenge existing perceptions of what it means to get older as a queer individual.