Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Americans are largely optimistic about digital health services, but there are concerns about what data collection might mean for insurance. After tracking these behaviors in our Health and Fitness Sector Snapshot, Canvas8 spoke to seven Americans about how healthtech can add value to their lives.

Digital health services are more popular than ever. After nearly two years of dealing with pandemic-induced isolation, job insecurity, and physical health risks, more Americans than ever have been using telehealth services to seek help for mood disorders including depression and anxiety.

Google has announced a new Search feature that helps people to find medical care providers in their area and book appointments with ease. As Americans look for ways to navigate the often complex healthcare system, how can technology improve access and expedite quality treatment?

While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?