Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the beauty industry grows to encompass values of wellness, uniqueness, and acceptance, it’s vital that it leads the way in inclusivity and action. So how can brands focus on product development and design that appeals to people with disabilities, ensuring across-the-board representation?

LYS Beauty is filling the clean beauty equity gap, catering to Black women and diversifying the clean beauty sector by making it more accessible and representative. How can beauty brands ensure that their products welcome diverse communities and meet shifting consumer expectations?

Vaseline is aiming to make the beauty and dermatology industry more inclusive by introducing a database that connects people of color in search of information on skin conditions with dermatologists who understand their specific needs. It's a sign that one-size-fits-all beauty may be on its way out.

For people with disabilities, everyday tasks can be difficult - not because they are incapable of doing them, but because of limited resources adapted to their needs. Aiming to pave the way for change is Degree, which has launched an adaptive deodorant.