Signal31 Jan 2023
New Pepsi Zero Sugar champions responsible indulgence

Ahead of the Super Bowl, Pepsi has launched a campaign heralding its newly-improved Pepsi Zero Sugar drink. Fronting the tagline ‘Zero never tasted so good', the campaign leans into ideals of responsible indulgence, showing people that healthier treats don’t need to compromise on taste.

New Pepsi Zero Sugar champions responsible indulgence