In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Morrisons has seemingly lost favour among UK shoppers, with price increases causing people to flock to more affordable competitors. As brand expectations rise amid the cost of living crisis, a failure to provide financial support during hard times may lead brands to lose loyal customers.

Outlet centres in the UK recorded increased sales over the 2022 festive season as price-conscious shoppers took advantage of additional discounts. Despite the cost of living crisis, people are still willing to spend – but they want wallet-friendly prices to justify their purchase decisions.

Amid high rates of inflation and a cost of living crisis, grocery shoppers are increasingly prioritizing affordability over brand loyalty. However, with a 93% membership renewal rate, Costco is demonstrating how supermarket chains can maintain and attract budget-seeking customers.

The cost of living crisis has left many people feeling the need to be savvier with their purchases. In turn, long-held loyalties are falling by the wayside as shoppers seek the best deals. How can brands balance convenience, personalisation, and value to meet their customers’ changing needs?