In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

For years, beauty brands have framed age negatively and encouraged people to tackle natural progression with ‘anti-aging’ skincare products. However, as many Gen Yers settle into their 30s, they’re challenging this narrative, giving rise to ranges like Tula’s ageless skincare category.

With many beauty salons forced to shut up shop during lockdown, typical routines were thrown into disarray. But as people channelled their anxiety into more sophisticated at-home self-care routines, ideals around beauty were reset. And post-lockdown, the natural look is back en vogue.

How are digital worlds reimagining IRL beauty? What do skintellectuals want from brands? And how is emerging tech shifting consumer expectations of cosmetics? In this part of the 2023 Expert Outlook, we speak to three experts about how online and offline innovations are impacting beauty routines.

Catering to middle-aged and older women, Better Not Younger’s approach to haircare has cemented them as the leaders in “gray” beauty. Historically overlooked, brands are stepping up to offer female Gen Xers, Boomers, and Seniors what they want: representation and products that work.