Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Australian men’s health platform Pilot has launched a campaign to target the impact of toxic work culture on men’s mental health. Titled ‘R U OK?’, it highlights the continued stigma that prevents many men from seeking support, though digital self-help options may help overcome this problem.

The Confess Project is seeking to deliver accessible mental health support to Black men in the US via a traditional male refuge: barbershops. The initiative shows how culturally tailored solutions can help combat lingering stigmas around counseling so people can get the help they need.

Nailing the perfect beard is no mean feat. But online forum Beard Board is on hand to host constructive aesthetic feedback for beginners and the more experimental. With more men investing in grooming products and cultivating facial hair, peer-to-peer advice sites could be the key to fuzz finesse.

The passing of time may bring people wisdom, but it can also bring a sense of isolation. With men often less willing to openly discuss mental health matters, the UK Men’s Sheds Association provides spaces in which older blokes can bond and build, all the while overcoming their loneliness.