The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

As the antithesis to quiet quitting, ‘overemployment’ is a growing movement that sees people take on multiple jobs without bosses knowing. As people look for ways to cope with inflation, they’re refusing to work within the social boundaries that prevent them from monetising talent.

The pandemic saw some people swap their 9-5 for contract work while they took time to figure out their next move. However, many of those who became independent consultants say the pay and work-life balance is better, and having more control over their life means they won't go back to their old job.

With the ‘great resignation’ seeing millions of Americans quit their jobs as a way to pivot their careers, many are looking to upskill through alternative edtech. Maven, a cohort-based learning platform, is helping people to study niche and trending content with its influencer-led classes.

Post-pandemic, a new trend has emerged that rejects hustle culture in favour of a less frantic lifestyle. Pioneered and embraced by Black women, in particular, it’s seeing people recognise the need to step away from toxic work and societal expectations – and towards a softer life.