Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Ustraa is responding to the growing interest in skincare products among Indian men. With data revealing that a third of men nationwide want to experiment with facial skincare, there's ample room for brands to assist a long-underserved demographic and diversify definitions of masculinity.

L’Oréal has acquired a stake in Korean temporary tattoo start-up Prinker to further its mission of advancing beauty tech that champions self-expression. With evolving ideals of beauty, people are increasingly seeking out products and services that help them showcase their unique identities.

LYS Beauty is filling the clean beauty equity gap, catering to Black women and diversifying the clean beauty sector by making it more accessible and representative. How can beauty brands ensure that their products welcome diverse communities and meet shifting consumer expectations?

Post-pandemic, people are paring back their skincare routines for several reasons; a lack of extra money, a lack of free time, and an increasing awareness that some ingredients damage the skin barrier. What does this insight mean for skincare brands and experts going forward?