In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

In Canada, a group of parents has filed a class action lawsuit against Epic Games, the publisher of Fortnite. The move represents how some parents are shifting accountability for their children’s addiction to gaming, TV, and more to the companies that create and distribute the content.

Offering training on media literacy in schools, Finland is teaching students how to identify false information and propaganda. With ever-growing concerns about misinformation, people are looking for serious action from brands, educational institutions, and governments in order to stem the tide.

Gen Y parenting underwent a drastic evolution during the pandemic, with kids’ digital engagement hitting an all-time high and parents increasingly concerned about screen time and apps they don’t understand. How can brands help them feel better supported when it comes to child safety controls?

The 2022 Generational Snapshot of Gen Alpha explores the impact financial anxiety is having on children's development, how digital-first socialising is generating new challenges around child protection, and what the pandemic has done to shape children's attitudes and behaviours.