The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Instagram co-founders Kevin Systrom and Mike Krieger have launched Artifact, a curated news app driven by AI. While taking cues from the vertical video revolution currently taking over social platforms, it aims to go beyond personalisation by redefining the online reading experience altogether.

Research conducted in the run-up to Valentine's Day 2023 has found that the majority of people globally can't distinguish a love letter written by ChatGPT from one written by a human. The findings raise questions about the changing ethics and safety of online dating in the AI age.

Smart home technology is being incorporated into people's living spaces as effortlessly as everyday household appliances. As the sector sees growth and innovation, Matter is helping users overcome digital fatigue by creating seamless networks of gadgets within their homes.

From what we buy, to what we watch, and even who we date – algorithms increasingly influence people’s decisions. Once largely unknown and invisible forces, people now have a greater understanding of what algorithms do and are beginning to wonder how much control to cede to the machine.