From what we buy, to what we watch, and even who we date – algorithms increasingly influence people’s decisions. Once largely unknown and invisible forces, people now have a greater understanding of what algorithms do and are beginning to wonder how much control to cede to the machine.
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Dr. Sachin Banker is assistant professor of marketing at the University of Utah's David Eccles School of Business. Previously, he was a postdoctoral research associate at Princeton University and earned his PhD from MIT.
Dr. Soonkwan Hong is an associate professor of marketing at Michigan Tech University. His research focuses on the sociocultural and ideological aspects of consumption, with an emphasis on algorithmic consumer culture, marketing ethics, and sustainability.
Lottie Hanwell is a behavioural analyst at Canvas8. She has a degree in English Literature and Spanish, and spends a lot of time thinking, researching and writing about developments in society and culture. On her weekends, she likes to run, read and make a mess in the kitchen.
