Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Amid the chaos and unpredictability of 2020, people have stayed in their homes to shield from the virus and protect themselves from any social and political unrest. The home has become an essential safe space, and Americans are maximizing this sense of security with smart tech.

Samsung has launched an AI-equipped oven that can recognize what users are putting in the oven and cook it to perfection, as well as allowing for social video streaming. As people grow accustomed to smart tech throughout their homes, the launch aims to add digital convenience to the kitchen.

With the pandemic and WFH lifestyles driving a shift towards at-home exercise, brands are innovating to meet fitness buffs where they’re at. Smart at-home gym Tonal has been developed with this in mind, utilizing AI tech to help people reach their fitness goals from the comfort of their living rooms.

Despite the integral role that personal gadgets, apps, and smart home devices play in people’s everyday lives, the technology is leaving some Americans feeling overwhelmed. Canvas8 spoke to eight people in the US to find out why people want reliable, simpler tech in their lives.