The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

The pandemic shone a light on family units, accelerating conversations about alternative relationship structures and challenging existing norms. But in this climate of embracing the ‘non-nuclear’ family, what can brands and businesses do to support shifting ideals around togetherness?

A survey has found that the majority of Gen Zers in the US still hold favorable views of homeownership, despite it being increasingly out of reach due to unaffordability. The deeply-entrenched ideals of the American Dream are still impacting younger generations, no matter how unattainable it is

Faced with months of lockdown, life simulator video games have surged in popularity, offering escapism, catharsis, and a supportive community. But The Sims Spark’d – a reality TV show that blurs the line between players and in-game avatars – confronts the uglier elements of gaming culture.

In New York City, singles living alone are facing a much higher cost of living, with some dubbing this phenomenon a 'singles tax'. As a growing number of people eschew traditional life milestones like marriage, there's a need to offer affordable living solutions for non-traditional households.