The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In a bid to limit mind-numbing and time-consuming tasks for employees, Codeword has hired two AI interns to streamline internal processes. The move reignites concerns about technology replacing human jobs while showcasing how AI can reduce menial tasks so people can focus on important work.

An AI-rendered fashion show showcasing elderly African models is gaining attention for challenging the cultural hegemony around beauty and ageing in fashion. The project is also highlighting the disruptive potential of AI through democratising access to creative industries.

Amid a growing care crisis for older adults in the US, Aeolus Robotics is on a mission to transform the future of healthcare through automation. Aeo is a multifunctional robot designed to take the weight off human caregivers by automating at-home support and giving relatives peace of mind.

When OpenAI released ChatGPT to the public, the text generator made a clear case for the sheer disruptive force of AI – making it apparent that such technology will change the way we experience information and engage with brands. But major challenges remain before AI elbows humans out of the way.