Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Dementia, Alzheimer’s, and other neurocognitive conditions are outpacing the US healthcare system, meaning the bulk of care for Older Adults often falls to unpaid relatives. Healthtech start-up Rippl is shaking up the system by providing accessible, round-the-clock care for seniors.

Despite dementia having the potential to be debilitating, many living with the disease have fulfilling lives. To break the stigma and ease fears, Canada’s Public Health Agency has launched a campaign putting positive representation front and centre in a bid to tackle taboos and improve education.

While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?

Tracking apps, wearables, and telemedicine services hold the potential to transform healthcare for women. But just how much autonomy do these digital tools provide over one’s wellbeing? And as traditional healthcare models diversify, how can they best harness tech to serve female patients?