Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

A Juneteenth update forHalo Infiniteprompted developer 343 Industries to issue a hasty apology and replace the racially-charged name of an in-game color palette. With brands' anti-racism efforts under close scrutiny, the incident showed the danger of offering gestures rather than genuine allyship.

For fear of bringing down people's mood, many people internalise their feelings of loss and grief, turning these experiences into painfully solitary ones. Griefcase is one of a growing number of ‘death positive’ digital platforms helping to create safe spaces to navigate through difficult emotions.

Bloom & Wild has kickstarted the Thoughtful Marketing Movement, allowing people to opt out of emails for potentially triggering events like Mother’s Day. As people increasingly expect a degree of sensitivity and care, brand communications are shifting to better align with people's needs.

While the outbreak of COVID-19 in early 2020 left many Americans distressed, the killing of George Floyd exacerbated this feeling among those in the Black community. Canvas8 spoke to Breeshia Wade, the author of Grieving While Black, about the impact of racism on grief in different communities.