As the growing trend of conscious consumption encourages shoppers to make more sustainable choices, they are weighing new eco-attitudes up against other factors before making purchase decisions. Canvas8 spoke to Giulia Granato about the compromises people are willing to make for sustainable products.

The cost of living crisis poses a serious threat to consumers’ sustainable shopping ambitions. With money tight, going the extra mile for eco purchasing is harder than ever, and the perception that green equals more expensive is having a direct effect on the spending of shoppers looking to save. But the desire to shop eco remains, and it means people are getting creative in how they buy and use products sustainably – they want brands to help them in their mission.

Here We Flo is a London-based company that aims to bring sustainability and body positivity to the sexual health space. With conversations around women's health and menstruation having shifted in recent years, people are looking for brands that aren't treating the subject as taboo.

Quorn’s second instalment of its ‘So Tasty, Why Choose The Alternative’ campaign capitalises on new year efforts to go meat-free. The ads demonstrate a way towards self-improvement and sustainability without sacrificing indulgence by channelling the feeling of post-night out fast food cravings.