The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

While people may be used to the idea of renting a place to live, renting furniture – from cameras to coffee machines to couches – is less commonplace. Circular economy marketplace Fat Llama connects people who have things they want to rent out to those who would like to borrow them.

For many Gen Zers, owning or even renting a property feels out of reach – but that doesn’t mean home is less important for this cohort. How are they expressing their style through their living spaces? And how can brands help them create homes that provide a feeling of security and belonging?

With rents ever-increasing, people are looking to boost their earnings in an attempt to be able to cover their outgoings. In this context, Airbnb has launched a partnership with landlords that allows tenants to sublet their apartments for short periods of time when they're away.

Fairview New Homes’ Save to Buy scheme offers an affordable route to homeownership for Generation Rent by setting aside rent payments towards a deposit on a home. Amid a cost of living crisis, the scheme hopes to attract rent-burdened people who are looking to invest in their futures.