Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Lockdowns saw gaming become a source of comfort and escapism for millions. However, there remain barriers to entry, driving calls to make virtual worlds more accessible. How are developers creating spaces and tools that work for all? And how can an inclusive mindset in gaming impact other sectors?

For people with disabilities, playing video games can be more a source of disappointment than joy and entertainment due to a lack of accessibility. As such, Sony has launched Project Leonardo with a promise to improve the inclusivity and accessibility of Playstation games.

Getting shoes on and off can be a struggle for most young kids, particularly those with disabilities. To help kids get down to playing more easily, Nike’s Dynamo Go footwear uses the brand’s Flyease technology, developed with the disability community, to better serve all children.

American Girl has introduced their 2020 Girl of the Year doll, Joss Kendrick, a competitive surfer and the brand’s first doll with hearing loss. The boom of inclusive toys speaks to Gen Alpha’s desire for inclusivity, equality, and diversity both in wider society and in their own lives.