Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Balmain is collaborating with Barbie to create a ready-to-wear genderless line inspired by the doll's aesthetics with an NFT of dolls wearing Balmain apparel available for auction. The move demonstrates the value of nostalgia while simultaneously updating classic iconography with modern values.

Satiating the desire for nostalgic fashion and casual comfort, Kohl’s has partnered with Levi’s to resurrect the latter’s SilverTab line, which was originally popular in the ‘90s thanks to its loose and baggy cuts. The collection allows Gen Zers to create authentic and fauxstalgia-fueled ‘fits.

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?