In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

The hunger for ‘craft’ is being expressed as a growing interest in cider among Americans, but craft ciders are still struggling to make inroads against craft beers. So, what can cider brands do to engage Americans in their post-pandemic desire to drink at home, shop online, and keep things local?

Whole Foods has opened a store uniquely grounded in New York localism, from shelves stocked with tri-state area products to its location in an art deco heritage building. As localism becomes a more prominent luxury value, the store offers sustainability with a gourmet edge.

Design and brand consultancy Landini Associates has collaborated with Aldi to launch a hyper-local corner store in Melbourne. While it boasts the supermarket chain's signature convenience and affordability, the location also offers a creative experience with a distinctly local atmosphere.

With the first non-alcoholic Mexican beer in the US, Katrina Brewing Co. is blending cultural traditions and excitement for Latin American flavors across the country. Tapping into expanding American palates, the company hopes to bring heritage and community together around their drinks.