Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Akasa Airlines, India’s youngest air service, is serving up a limited edition Eid-al-Fitr menu for passengers to get in the festive spirit while they fly. This initiative taps into people’s desire for brands to organically represent different cultures and demonstrate a commitment to inclusion.

Motorola has partnered with the Lenovo Foundation to expand its Indigenous languages digital inclusion initiative with two endangered languages spoken in India. As national and cultural heritage becomes increasingly important, people are looking for ways to halt unnecessary erasure.

Language boundaries are breaking as content made in Indian languages, other than Hindi, is attracting more audiences with strong scripts and diverse stories. As streaming companies bump up their budgets, why is this move towards pan-Indian content so appealing to both native and foreign speakers?

As consumers shift towards values-led purchasing, Sabyasachi’s careful blend of Indian craft and cultural heritage is helping it stand out among conscious consumers by offering them an undiluted luxury experience. Can new and innovative luxury offerings extend a brand's global appeal?