An EasyJet survey has found that Britons intend to continue prioritising travel over other discretionary spending despite economic turbulence. As holidaying remains a must, there is an opportunity for brands to fulfil desires for escapism to strengthen engagement and brand loyalty.

Are experiences really superior to possessions in the pursuit of happiness? Canvas8 spoke to Dr. Evan Weingarten, a marketing professor at Arizona State University, to understand how people derive joy from both experiences and material items – and what this means for brands’ marketing strategies.

With post-pandemic wanderlust being stifled by inflated living costs, young people are searching for vacations that fulfill their travel desires on a budget. Boutique hotel chain CitizenM is helping to democratize the hotel experience, offering personalized stays that make tourists feel like locals.

Breeze Airways is a new airline offering low fares in secondary markets without the disadvantages or stigma associated with low-cost carriers. By modernizing air travel with a streamlined, tech-focused experience that younger generations crave, how is this approach shaping the future of air travel?